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The first silk collection was launched in March of 1977, starting with a classic camp shirt and a pair of jeans. What made it unique was that it was not made in the traditional denim or cotton fabrics that were popular at the time…instead it was made of silk…
The first silk collection was launched in March of 1977, starting with a classic camp shirt and a pair of jeans. What made it unique was that it was not made in the traditional denim or cotton fabrics that were popular at the time…instead it was made of silk…

New York City: Seventh Avenue

It was 1977. In New York City. Jerry Hirsch, creative businessman, film maker and entrepreneur—together with a silk manufacturer– formed a sportswear business. His idea was to create everyone’s favorite casual garments, like jeans and sweatshirts, but to create them more luxuriously and elegantly by making them in silk.

Our Silk Road…

Europe at a Flea Market 

Someplace in Europe, a designer—who would become one of the company’s designers—was browsing through World War II memorabilia and came across a silk parachute. “It was a silk that was softer than any I had ever seen before because after every jump the parachutes were washed.”

He bought them, took them to Paris and had skirts made. They sold immediately.

Kismet

Early in 1984, Jerry Hirsch visited the Soho Boutique of one of his first customers, Henry Lehr. Henry was looking for a manufacturer who could produce high quality silk garments for his store. Hirsch was asked to manufacture one of the stores’ best selling jumpsuits in silk. He made 100 pieces of a military pilot’s flightsuit. Henry took all 100 pieces and washed them to make them more supple and worn looking.

One week later, Hirsch received a call from Henry requesting an additional 300 pieces. The first 100 had completely sold out in one week!

The Final Inspiration

The two businessmen conspired to put together a collection. Convinced that silk could be developed into an everyday fabric, the team began working to create luxurious silk clothing that looked casual, durable, and “lived in”. Never before had anyone seen a finish in silk quite like this.

The effect was electrifying. Here were elegant garments that were also fashionable, familiar and friendly.

In April of 1984 

Go>Silk was formed…. the rest is history…. 

 

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